• +91 431 2520 502/796
  • athenaeum2018@bim.edu
  • Announcement: Registration Fee Waived off for Papers with Average Review Score >= 3.5 Authors of Full papers/WIP with average review score of 3.5 and above within first two reviews are eligible for free registration. This provision is available for maximum up to two authors in such papers. | ATHENAEUM for Young Scholars, 9-10 Feb 2018 Venue: IC&SR Building, IIT Madras Campus, Chennai.

Qualitative Research Methods and Application


PB.No.12, MHD Campus, BHEL Complex,
Tiruchirappalli - 620014.


Click here to register to register for the Pre-Conference Workshop


Participant Category *
  • Full time Research Scholar (Rs. 2000)
  • Part Time Research Scholar / Academician (Rs. 3000)
  • Non Academician (Rs. 3500)

* Workshop Fee is inclusive of applicable tax.

Checklist for Registration:

FT Scholar: Scanned copy of your ID card
All Participant: Details of fee payment (Bank Name, Branch, DD Number / Transaction ID)

Last date for registration: 25th September 2017

The Workshop

Sometimes, while doing qualitative research, we find ourselves stuck in a quandary, a liminal space if you will, as the heart tries to push its way through, but our mind asks us to exercise refrain. It asks us to slow down, to pause, to reflect, and to not use force. And yet, we force the decision without compunction. While it's great to listen to your heart often, it's also prudent to stop, reflect, and decide whether it makes sense to act on something. This conscious capacity for reflective inaction, that Keats called "negative capability," is allowing oneself to be perturbed enough by the heart, but knowing that the reaching after fact and reason robs us of the enigma of the encounter.

Researchers cannot simply jump from one state into another without experiencing the transition and rites of initiation. Transformation often occurs in that nimble state of mind, which is unencumbered by the desire to reach out and engineer an outcome. That is the true essence of social science research. Research and inquiry, therefore, call for the human capacity to be perturbed and allow oneself to be open to the vagaries of human existence without getting caught up in the doctrinaire of knowledge. This workshop is designed in such way where participants engage with and immerse in in-depth studies dedicated to phenomenology that starts with picking a concept (study phenomenon), crafting a concept paper, brainstorming possible research questions (RQ) and methodology, understanding how to do a literature review, and finally draft a dissertation proposal. The hands-on workshop intensive is typically offered over a two-day timeframe using elements of didactic and experiential learning.

Workshop Objectives, Approach and Methods

The workshop allows researchers to:

  • Conceptualise research through in-depth study of phenomena.
  • Brainstorm possible research questions, methods and take a holistic view of the research problem.
  • Understand how to approach literature review and obtain deeper understanding of factors influencing the research problem.
  • Hands-on workshop intensive using elements of didactic and experiential learning.

Who can attend?

Research Scholars, Faculty Members, and post- doctoral students of Management / Social science and industry experts.

Workshop schedule

  • Day 1

    • What is phenomenology?
    • What does it study?
    • What is the “essence” of a phenomenon? What is meant by the “lived experience” and “life world” of study participants?
    • The “philosophical giants” of phenomenology: Husserl, Heidegger, Schutz, -MerleauPonty, Sartre, Hegel, and contemporary phenomenologists such as Van Manen.
    • Understanding the important definitions and lexicon of phenomenological inquiry, such as paradoxically bilateral research, lived experience, life world, human sciences, epoche, (bracketing), phenomenological reduction, Verstehen, triple hermeneutics etc.
    • Paradox and dialectical tension.
    In-depth discussion:
    Negative Capability: A Critical Faculty in Social Science Research and Practice.
    • Phenomenological Approach to Methodology Design

  • Day 2

    Case study 1: (half day)
    A deconstruction and analysis (facilitator’s doctoral dissertation)
    Negative Capability: A Phenomenological Study of Lived Experience at the Edge of Certitude and Incertitude (published with UMI/ProQuest: 2014)
    Discussion: A systematic, step-by-step (turnkey) research methodology entitled “Interpretative Phenomenological Analysis” (IPA) developed in the UK for studying and analyzing phenomena.
    Case study 2: (half day)
    A construction of a previously agreed upon phenomenon to be collectively studied by the class, deploying the Interpretative Phenomenological Analysis (IPA) methodology:
    • Exploring a study phenomenon
    • Developing a concept paper and research question (RQ)
    • Setting up a study design and positioning the research methodology • Developing a draft research proposal
    • Data gathering method
    • Data analysis and interpretation (recordings, transcription, analysis)
    Breakout groups:
    All workshops participants will be involved in an exercise where they undertake the following tasks:
    • State a phenomenological “research question” (RQ) around a topic of interest
    • Understand the “phenomenon” that they are researching. While this may appear to be an easy task, it is also one of the most challenging. Unless researchers are able to carefully identify and pinpoint the phenomenon in their research questions, they may end up researching something quite different
    • Draft a study design
    Each group will designate a team member who will report out the outcome of the group exercise to the entire class so that other scholars may reflect and provide feedback. This enhances interaction and encourages an atmosphere of supportive learning.
    Summary and wrap-up:
    A recap of the two days with special emphasis on what students learned and are taking away from the intense workshop experience.

Resource Person

Anil Behal, PhD
CEO, Orgdyne,
George Drive, King of Prussia, PA 19406, USA.

Dr. Anil Behal is the CEO of ORGDYNE Training & Consulting, LLC, a Philadelphia-based global firm dedicated to connecting people and ideas worldwide. As an avid social science researcher and scholar-practitioner with a broad-based skill set and international exposure with Fortune 100 companies in learning and development (L&D), organizational development (OD), and leadership coaching, Anil has been at the forefront of deploying technology for cutting-edge initiatives, such as pioneering the first-ever “online” group relations conference in the Tavistock tradition in 2006, followed by a subsequent offering in 2007 to integrate the somewhat diverse group relations and NTL methodologies. Anil earned a PhD in Human and Organizational Systems (OD) from the Fielding Graduate University, California. His research interests include applied communication theory, phenomenology, and the psychodynamics of groups and organizations. He is a passionate facilitator and academic coach who also consult with Lee Hecht Harrison, the global leader in talent mobility and outplacement. As a strong proponent of “Anekantavada” and pluralism, he works regularly with Fortune 100 companies in the US, including MNCs in India.

Dr. Behal has strong proficiency in training and facilitation (both face-to-face and virtual) for organizational leaders, educators, consultants, and doctoral students. He is currently engaged in bringing innovative research to academic institutes of higher learning in India and overseas. He regularly works with doctoral scholars and research faculty from IIM-Ahmedabad, IIM-Bangalore, IIM-Udaipur, Tata Institute of Social Sciences (TISS), Mumbai, Amity Institute for Behavioural Health and Allied Sciences, NOIDA (UP), Institute for Social and Economic Change (ISEC), Bangalore, Symbiosis International University, Pune, and MICA, Ahmedabad.

Resource Person

Phenomenological Approach to Methodology Design
(Case: Resolving Subject-Object Dichotomy in Product Aesthetics)

Abhishek Kumar, PhD, MBA, BSc (Economics)
Assistant Professor, Bharathidasan Institute of Management (BIM)
Associate, Indian Institute of Advanced Study Shimla


Dr. Abhishek has more than 16 years of experience across media, telecom, banking and academia. He did his PhD in Brand Personality from Pondicherry University. He brings to the table a combination of creative vigour and corporate precision. He teaches courses in brand management, product innovation and leadership at BIM. His courses draw extensively from semiotics, existentialism, sociology, psychology, aesthetics and philosophy. As an associate at IIAS Shimla, he presented three papers on application of philosophical principles in marketing, on an ontological construction of a product and on a Foucauldian reading of Tagore and Bernard Shaw dealing with issues of power and gaze. He is currently working on a reconstruction product across three phenomenological levels and on subject-object dichotomy. He has published more than 15 research articles in national and international journals. His case studies on product innovation are published by Harvard publishing and The Case Centre. He has presented papers at University of Cambridge and also at AMA Summer Educator’s Conference at Chicago.

He will use relevant tools of phenomenology like epoche (bracketing), phenomenological reduction, hermeneutics, noesis, noema etc to elucidate subject-object dichotomy in product aesthetics

Registration Fee

Participant   Category Fee per Participant
( inclusive of taxes)
Full-Time Research Scholars INR 2000
Academicians / Part-Time Research Scholars INR 3000
Non-Academicians INR 3500

Contact Details

   MHD Campus, BHEL Complex, Tiruchirappalli-620014 Ph: +91 431 2520 502
   Website: http://athenaeum.bim.edu | E-Mail: workshop@bim.edu
   Prof. Ruma Agnes Mob: 94428 12380 | Mr. G. Krishnan Mob: 96776 82106


  • A maximum of 25 registrations will be accepted on first come first serve basis.
  • Fee includes lunch, refreshment and workshop material.
  • Mode of Workshop Fee payment: NEFT / DD
  • Cancellation requests will not be entertained

For Payment through NEFT/RTGS:

Name of the Bank: City Union Bank Ltd.,
Address : City Union Bank Ltd., Thuvakudi Old No.8/55, Anna Salai, TRICHY 620 022
A/c No. : 210109000158263 | IFSC Code : CIUB0000210

For Payment through DD:

DD from any nationalised Bank in favour of "BHARATHIDASAN INSTITUTE OF MANAGEMENT" payable at Tiruchirapalli.



Accommodation will be provided in BIM Campus on sharing basis for first few registered participants (booking through e-mail request; on a first come, first serve basis). The tariff for accommodation during the workshop is INR 200 /- per day per participant. For advance booking of shared accommodation, registered participants should send e-mail request along with registration acknowledgement to workshop@bim.edu. The payment for accommodation should be made to the hostel administration at the time of check-in. Lunch will be provided on both days of the workshop. A participant residing in the campus during the workshop can have his/her breakfast and dinner at BIM Mess by making the necessary payment to the Mess Supervisor.

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