• +91 431 2520 502/796
  • athenaeum2018@bim.edu
  • Research Workshop
  • Announcement: Registration Fee Waived off for Papers with Average Review Score >= 3.5 Authors of Full papers/WIP with average review score of 3.5 and above within first two reviews are eligible for free registration. This provision is available for maximum up to two authors in such papers.


The conference will broadly focus on following major contemporary research areas across various areas of Management and allied fields:
Accounting, Finance, HR, Organisation Behaviour, Marketing, Operations, Supply Chain, Project Management, Innovation, Corporate/Business Strategy, Corporate Governance, Leadership, Information Systems, Analytics, Data and Knowledge Management, Public Relations, Corporate Communication, Entrepreneurship, International Business, Banking, Business Law and Economics, Sustainability, etc.,


  • Research Paper: This category covers papers which report on any type of research undertaken by the author(s). The research may involve the construction or testing of a model or framework, action research, testing of data, market research or surveys, empirical, scientific or clinical research.
  • Conceptual Paper: These papers will not be based on research but will develop hypotheses. The papers are likely to be discursive and will cover philosophical discussions and comparative studies of others' work and thinking.
  • Case Study: Case studies describe actual interventions or experiences within organizations. They may well be subjective and will not generally report on research. A description of a legal case or a hypothetical case study used as a teaching exercise would also fit into this category.
  • Literature Review: It is expected that all types of paper cite any relevant literature so this category should only be used if the main purpose of the paper is to annotate and/or critique the literature in a particular subject area. It may be a selective bibliography providing advice on information sources or it may be comprehensive in that the paper's aim is to cover the main contributors to the development of a topic and explore their different views.
  • General Review: This category covers those papers which provide an overview or historical examination of some concept, technique or phenomenon. The papers are likely to be more descriptive or instructional ("how to" papers) than discursive.
  • Experience Papers: Papers that describe completed or ongoing innovations in management or practice with proven or potential capability to advance the state of practice in the field, including critical success factors, challenges encountered and how they were addressed.
  • Poster Papers: papers that present new ideas and initiatives with potential to contribute for research or management

Strategies and Leadership in VUCA World

It’s become a trendy managerial acronym: VUCA, short for volatility, uncertainty, complexity and ambiguity. We are dealing with a world where change is ever greater, where the future is less predictable, where the options increase exponentially, and the way we think about these options has undoubtedly changed. Today, leaders must make decisions faster, processing huge amounts of information, and where everything is more interconnected than ever before. In a business context, the VUCA concept took off after the global financial crisis of 2008 and 2009. Since then, it has featured heavily in the development of leadership skills in various organisations.

Indicative Areas for Research:

1. Managing in VUCA world
2. Management Essentials for Dealing with Uncertainty
3. Leadership Styles for Uncertain World
4. Emotional Intelligence for Managing Uncertainty
5. Managing Risk in the Unpredictable Business Environment
6. Managing the Unknown in High Risk Projects
7. Product Design in the Age of Constant Change and Uncertainty
8. Strategy Under Uncertainty
9. Understanding and Responding to Business Uncertainty
10. Approaches to Matching Strategy to Environment
11. Adaptive Approach to Manage in Uncertain Environment
12. Capability Models for Uncertain Environment
13. Managing Investments in Unpredictable Business World
14. Agile Approach to Managing Uncertainty
15. Managing Volatility for Performance
16. Dynamic Approach to Managing Volatility
17. Managing Volatility Risks
18. Managing Volatility in Financial/Capital Markets
19. Business Growth Models for Volatile Environments
20. Strategic Frameworks for Managing Volatility/Uncertainty
21. Managing Volatility in Markets
22. Investing in Resilience
23. Resilient Supply Chains & Logistics
24. Systems Approach to Manage Complexity
25. Managing Complexity in Organisations/Processes
26. Managing Complexity in Product Innovation/Development
27. Managing Complexity in Projects
28. Managing Complexity in Global Organisations
29. Managing Multi-Echelon Supply Chains
30. Managing Demand Uncertainty in Supply Chain Planning
31. Inventory Models for Optimisation
32. Managing Uncertainty in Supply Chains
33. Cost of Uncertainty
34. Managing Uncertainty in Analytics
35. Managing Human Assets in Uncertain World
36. HRM Strategies in an Uncertain World
37. Sustainable HRM in Global Uncertainty
38. Management of Uncertainty: Theory and Application
39. Decision Theory for Managing Uncertainty
40. Performance Management Practices in Times of Uncertainty
41. Divergent Strategies for Managing Uncertainty in Finance
42. Mitigating Financial Risks
43. Making Decisions under Risks and Uncertainty
44. Statistical Modelling of Managing Risk
45. Measuring Risk and Uncertainty
46. Managing Risk and Uncertainty in Complex Capital Projects
47. Risk Modelling for Managing Uncertainty/Volatility
48. Managing Uncertainty in Marketing New Products
49. Managing Uncertainty in Market
50. Managing Uncertainty due to Non-Linea Buying Behaviour
51. Managing Consumer Uncertainty in the Adoption of New Products
52. Managing Uncertainty in Innovation
53. Managing Market Volatility
54. Managing Risk in Volatile Market
55. Managing Supply in Volatile Commodity Markets
56. Leadership in Volatile Times
57. Brand Strategy for Uncertain Times
58. Actionable Intelligence for Advertising in Uncertainty
59. Dealing with Uncertainty for Creative Entrepreneurs
60. The Effects of Co-branding on Attribute Uncertainty of Partner Brands
61. Creating the Dynamic Business Culture

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