• +91 431 2520 502/796
  • athenaeum2018@bim.edu
  • Announcement: Registration Fee Waived off for Papers with Average Review Score >= 3.5 Authors of Full papers/WIP with average review score of 3.5 and above within first two reviews are eligible for free registration. This provision is available for maximum up to two authors in such papers. | ATHENAEUM for Young Scholars, 9-10 Feb 2018 Venue: IC&SR Building, IIT Madras Campus, Chennai.


The conference will broadly focus on following major contemporary research areas across various areas of Management and allied fields:
Accounting, Finance, HR, Organisation Behaviour, Marketing, Operations, Supply Chain, Project Management, Innovation, Corporate/Business Strategy, Corporate Governance, Leadership, Information Systems, Analytics, Data and Knowledge Management, Public Relations, Corporate Communication, Entrepreneurship, International Business, Banking, Business Law and Economics, Sustainability, etc.,


  • Research Paper: This category covers papers which report on any type of research undertaken by the author(s). The research may involve the construction or testing of a model or framework, action research, testing of data, market research or surveys, empirical, scientific or clinical research.
  • Conceptual Paper: These papers will not be based on research but will develop hypotheses. The papers are likely to be discursive and will cover philosophical discussions and comparative studies of others' work and thinking.
  • Case Study: Case studies describe actual interventions or experiences within organizations. They may well be subjective and will not generally report on research. A description of a legal case or a hypothetical case study used as a teaching exercise would also fit into this category.
  • Literature Review: It is expected that all types of paper cite any relevant literature so this category should only be used if the main purpose of the paper is to annotate and/or critique the literature in a particular subject area. It may be a selective bibliography providing advice on information sources or it may be comprehensive in that the paper's aim is to cover the main contributors to the development of a topic and explore their different views.
  • General Review: This category covers those papers which provide an overview or historical examination of some concept, technique or phenomenon. The papers are likely to be more descriptive or instructional ("how to" papers) than discursive.
  • Experience Papers: Papers that describe completed or ongoing innovations in management or practice with proven or potential capability to advance the state of practice in the field, including critical success factors, challenges encountered and how they were addressed.
  • Poster Papers: papers that present new ideas and initiatives with potential to contribute for research or management

Influence of Human Psychology

Study of human psychology - probing into cognition, motivation, behaviour and performance of employees, partners and customers - has become a key pillar of organizational management. From employee management to customer satisfaction and social engagement, satisfaction of business objectives requires effective analysis of both individual and institutional psychology. A good amount of research is therefore likely to be focused on how psychological theory and research can be integrated into business academics and management practice.

Indicative Areas for Research:

1.Social Engagement
2.Integrating Psychology Theory for Management
3.Human Side of Business
5.Attitude Virus
6.Radical Organisation
7.Workplace Bullying
8.Industrial-Organizational(I-O) Psychology
9.Coaching in the Workplace
10.Employee Counselling
11.Performance Counselling
12.Occupational Health Psychology (OHP)
13.Aging Workers and OHP
14.Race and Ethnic Diversity and OHP
15.The Human Side of Enterprise
16.Predicting Human Behaviour in Work Organizations
17.Group Think
18.Assessments in Industrial and Organizational Psychology
19.Interventions in Industrial and Organizational Psychology
20.Organizational Development (OD)
21.Social Psychology of Organizations
22.Individual Differences and Behaviour in Organizations
23.Competency Modeling
24.Critical Incident Technique
25.Content Coding
26.Policy Capturing
27.Employee-Attitude Surveys
28.Management and Psychology
29.Community and Cultural Psychology
30.Cognitive Psychology in Organisations
31.Human Attention and Perception
32.Consumer Behaviour
33.Packaging and Customer Perception
34.Effects of Age Group Marketing
35.Effect of Extreme Mark-Ups on High-End Products
36.Effect of Marketing in Free Advertising Areas
37.Value perception on Essential Items Oppose to Addictive Items
38.Gift Shopping and Customer Perception
39.Subliminal Advertising
40.Consumption Behaviour
41.Cognitive Dissonance
42.Customer Behaviour in Social Media
43.Information Processing
44.Belief-Expectancy Models
45.Non-Linear Buying Behaviour
46.Consumer Socialization
47.Consumer Trust, Value, and Loyalty
48.Brand Community
49.Brand Trust and Brand Affect
50.Consumer Choice Processes
51.Customer Evaluations- Implications for Relationship Marketing
52.Customer Satisfaction
53.Satisfaction, Repurchase Intent, and Repurchase Behaviour
54.Interplay of Affect and Cognition in Consumer Decision-Making
55.Internet Shopper
56.Consumer Reaction to Advertisements and Brands
57.Gender, Work and Organization
58.Psychological Micro-Foundations of Business-to-Business Decisions
59.Supplier Relationship Management
60.The Science of People at Work
61.Self-Directed and Self-Managed Teams
62.Job Analysis and Personality Research
63.Work and Organizational Psychology
64.Business and Psychology
65.Managerial Psychology
66.Occupational and Organizational Psychology
67.Leadership & Organization Development
68.Organizational Behaviour and Human Decision Processes
69.Organisational Change
70.Employee Satisfaction and Engagement

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